New Project: FlipClip

I got brought in by Beyond Pix (beyondpix.com), to DP a short promotional piece for the launch of FlipClip, an app that allows you to easily create animated photo albums. The idea behind the shoot was that it was going to all be POV, which meant that I had to operate without using my hands.

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Check out the final video! (Full screen for best effect).

Flipclip Launch from Jeremy Widen on Vimeo.

The whole process of the shoot was an interesting experience. Ray and Patrick built a helmet mounted rig for a DSLR that I would be wearing. We originally were going to use a 7D, but after some finagling we ended up on a T5i; basically we wanted to strip down as much weight as possible so it wouldn’t wear down my neck too bad.

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The director, Josh Hittleman (hittleman.com), and I ran around San Francisco tethered together in what looked like a remote-controlled-camera-man-bot rig. We wanted to feature as many SF landmarks as possible and production hired a cab for us for the day.

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All of the indoor shots (Citylights Bookstore, Anchor Brewing) and the intro/outro sections were lit with my LED kit. Once again, the Ikan IFB-1024’s really showed me what they could do, getting the right lighting for these scenes went smooth and being able to dial in temperature and intensity made it simple.

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BP handled all the post. They trough on some vignette matting to help stylize the footage and I think it really looks great.

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This was the first project I DP’ed since being back in SF and I’m extremely proud of how it came out. You can find out more about the FlipClip app at their site, flipclip.com; and be sure to follow Josh (@joshhittleman) and Beyond Pix (@BeyondPix) on twitter for some awesome content.

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New Project: FlipClip

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